What are Canmore Tourists Looking for in a Vacation Rental?

What are Canmore Tourists Looking for in a Vacation Rental?A key factor in the success of a short term vacation rental investment property in Canmore is occupancy rate. This is the percentage of nights per month that your property is rented out; in other words, it's the amount of time your short term rental is making money. 

One of the best things you can do to keep your occupancy rate high begins when you're looking for the right property to buy. Knowing what your target market, in this case Canmore tourists, are looking for will allow you to look for properties that already include the key features or can be renovated within your budget and timeline to offer them. 

Here's what Canmore tourists are looking for when they choose a vacation rental. 

Scenic Views and Proximity to Nature

One of the main draws of Canmore is its stunning natural surroundings. Tourists specifically seek out vacation rentals that offer breathtaking views of the mountains, forests, or nearby lakes. Properties with large windows, balconies, or patios that capitalize on these views can command higher rates and enjoy greater demand.

Find homes with these features, and advertise them clearly in your photos:

  • Large, unobstructed windows
  • Outdoor spaces like patios or balconies that are well-furnished and maintained
  • Walkability to outdoor recreation, like hiking trails or the river

Stylish, yet Comfortable Interiors

After a day of exploring the outdoors, tourists value a comfortable and aesthetically pleasing interior to relax in. Modern, cozy, and stylish furnishings can make a significant difference in a guest’s experience.

To find the right property, follow these tips:

  • It's worth investing in comfortable, high-quality furniture. Find a property that leaves you with a budget to do so.
  • Look for a neutral and inviting colour palette, or plan to make changes to include one.
  • Add touches of locally inspired décor or architecture to give the rental a unique, regional flavor.

Hot Tubs and Fireplaces

Tourists often look for properties that have features they don't get to enjoy at home. They are looking for a mountain experience that is unique to the destination. Two of the most desirable features are hot tubs and fireplaces. 

A hot tub can be used all year round, and is especially appealing if your guests can enjoy a view while they are relaxing in it. Fireplaces can set the perfect cozy ambience, especially during the colder months. A gas or electric fireplace will be easier for you to manage, with less skill required and less safety hazards to consider than a wood burning fireplace.


The proximity your vacation rental offers to top Canmore and Banff attractions is key. While the natural scenery is a big draw, tourists also appreciate easy access to local attractions, dining, and shopping. Rentals located near downtown Canmore or close to hiking trails, ski resorts, and other points of interest can attract more guests and justify a higher nightly rate.

You can highlight the property’s proximity to key attractions and activities in your listings and provide guests with a guide to local restaurants, shops, and attractions.

Pet Friendly Features

Many tourists are specially looking for accommodations where they can travel with their furry family members. Offering pet-friendly accommodations can open up your rental to a broader audience.

Keep in mind that there are pros and cons to having a pet-friendly rental. While it will open up a new group of potential guests, it may also lead some potential guests to stay away. Some guests avoid pet friendly rentals because of the potential for pet dander to remain in the home. There is also the possibility that pets will cause more wear and tear or damage. 

Know Your Target Market

Ultimately, knowing your target market is most helpful. Understand the kind of tourists you're hoping to attract to help you in the house hunting process. This might be families with young children, couples looking for a luxury vacation, or budget-conscious tourists looking for an affordable place to stay as a group. 

We asked Phyllis Malcom of Horseshoe Bay Sales Company what features she thinks matter most in a vacation rental. Here's what she said:

"Features like high-speed Wi-Fi, a well-equipped kitchen, and comfortable furnishings are essential. However, what truly sets a property apart are the extras—like stunning views, proximity to attractions, and amenities such as hot tubs or fireplaces. Guests appreciate the thoughtfulness of pet-friendly options and eco-friendly practices, as well as the added value of personalized recommendations for local dining and activities. Ultimately, it’s about creating an experience that blends comfort, convenience, and a sense of place."

Ready to find your vacation rental property in Canmore? Contact us any time. 

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